Increasing the web presence of your health and wellness practice is not rocket science. The Internet is a powerful and under-utilized tool by many professionals in optimizing the web presence to attract more patients or clients.
There are many ways to go about web presence optimization and building awareness in your health practice. From search engine optimization to getting listed on important local directory websites, below we share a few ways in which you can optimize the web presence of your health and wellness practice.
Start With Research
Go to Google and type in the keywords that you think your audience uses to look for your services and products online. For instance, if you are a Yoga instructor, you should type in “yoga classes,” “yoga courses” or something like that on Google.
Go to the bottom of the page and you will find out related phrases. These are the things people need to know, and you should build your website around those phrases. In addition to this, you will find out what your audience really wants so that you can give them just that. Research is the best food for thought when it comes to developing many web presence optimization strategies that will grow your business.
Build a Website
Godaddy.com is an excellent service to buy a domain name, and you should do it right away. Hostgator is also an outstanding hosting provider that you should use to host your website. You can go to Fiverr or Elance to have your website done in a matter of days. Or you can also learn how to build a website with Lynda.com. This is a great service and you won’t spend an arm and a leg to build a good-looking, easy-to-navigate website in no time.
Google Adwords and Bing
Google Adwords and Bing offer excellent pay per click (PPC) advertising services that you can use immediately once you have a website or web presence created. Since PPC advertising is not a stroll in the park, you should hire a PPC advertising expert to at least set up your account and show you how to use it. A great place for PPC help, SEO, and web presence optimization is the Web Presence Group.
These PPC advertising services will give you tons of traffic in a matter of minutes, and you will be increasing your bottom line in no time. In addition to this, you should have a decent advertising budget so that you can keep spending your money till you get the results you seek.
SEO and Social Media
Search engine optimization or SEO is very important to get targeted traffic for your website. Type in the key words that are related to your service in Google. Look at your competitors’ sites so that you can design a website that is different from theirs.
Hire a SEO expert so that you can focus your efforts on your bottom line. Hiring a social media manager (perhaps at sites like Elance or UpWork) is very important too so that you can engage your audience and increase your SEO traffic at the same time.
Local directories are very powerful for web presence optimization. First, use Google+ Local to establish your web presence. Search for health and wellness related directories to build your practice’s local listings. Some of the best are HealthyGrades.com, HealthProfs.com, and others. You can even hire the services of a Internet marketing company to help you get listed on various top directories.
Marketing companies listed at BBB.org are reliable, and you should hire a web markerting company from this trusted site right away. By getting top local rankings you will increase your bottom line getting more market share at the same time.